You're a startup trying to look beyond your technology to understand the market and competing solutions. There is so much potential out there, and for the right technologies, no end of potential investors.
The basics are straightforward:
Against this canvas, how does your startup stack up? You know your technology inside out, but how well do you know your competitors? Why is your solution better? Do you really know your customers? Does your business model support these customers? Will your business be affected by government policy changes? How do you attract the right investors? What are the opportunity costs?
As in any market, some technologies, some vendors will prevail. The vast majority will not. How do you know if your solution will make the cut without independent, well-researched multidisciplinary anlaysis?